Change of Pace, Change of Space
By Nanette Overly, Epcon Communities SEPTEMBER 11, 2006 --
There are approximately 80 million Baby Boomers in the United States—the largest single demographic among our population. Yet, few companies marketing their products and services succeed in reaching this important, affluent segment of the market.
This is especially true of housing. As the Boomer generation reaches retirement age, their housing needs change dramatically. The empty nester no longer needs the four-bedroom house, and no longer wants the daily chore of maintenance and upkeep.
As a result, this creates a huge market demand for maintenance-free living, sought by a generation that is used to having room to entertain, guestrooms for children and grandchildren, and amenities catering to active adults.
There are approximately 80 million Baby Boomers in the United States—the largest single demographic among our population. Yet, few companies marketing their products and services succeed in reaching this important, affluent segment of the market.
This is especially true of housing. As the Boomer generation reaches retirement age, their housing needs change dramatically. The empty nester no longer needs the four-bedroom house, and no longer wants the daily chore of maintenance and upkeep.
As a result, this creates a huge market demand for maintenance-free living, sought by a generation that is used to having room to entertain, guestrooms for children and grandchildren, and amenities catering to active adults.
posted by S. Dreznin at
2:07 PM
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