Pappas Realty Co... "Commercial Real Estate...Exclusively" in Northeast Ohio since 1957

Saturday, February 14, 2009

30 topics to focus on in your blog

“Should we have a property blog?”

Blogging isn't for everyone, but I think there are lots of reasons why the answer is absolutely YES.

If you have a property blog, or if you’ve thought about writing one, but don’t think you have enough ideas to write about, here are 30 ideas to get you started:

1. How to get the most from our property management team.
2. Recommend an improvement to our community.
3. What kinds of community events would interest you most?
4. Exciting updates or changes coming in future months.
5. How to decorate a small space.

6. Upcoming events, coupons and offers for the next two weeks.
7. A little bit about us.
8. Best kept secrets in our neighborhood.
9. Best place to get a beer, find home accessories, watch the fireworks, etc.
10. Photos from this month’s community party or meetup.
11. Video: A day in the life of our service technicians. (You could also post this on your Careers page.)
12. Our residents rock!
13. We support these causes/non-profits, and here’s why.
14. Tips to lower your utility bills. (You could interview someone from the local utility company.)
15. Have you seen our community garden, dog park, fitness room, whatever.
16. How we handle your disputes or complaints.
17. Anything that builds on a recent piece in your resident newsletter. (Use this both ways — promote recent blog posts in your newsletter.)
18. How to handle a difficult neighbor.
19. Can you recommend a better process for this?
20. We’re sorry, and here’s how we’ll handle things next time.
21. Report from our resident community review board.
22. We hate to see you go, but if you have to leave, here are some tips when preparing for move-out. (Too much?)
23. Need to talk to us? Friend us on Facebook (or Myspace, or Twitter or… You get the point.)

For the remaining topics, please click on the title above to visit the original story.

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Thursday, February 05, 2009

FOR WHOM THE BELL TOLLS --- The Death of the Small Community Bank

Despite the title of this article, community banks are not going to croak and die out altogether tomorrow.

However, the U.S. banking industry has been consolidating for the past 15 years. The big gobble up the small. As a result, banks keep getting bigger. It’s harder to find small banks.


This could mean it gets harder for small businesses to get loans in the future. And at the very least, the face of small-business banking will change — in part, for the better and in part, for the worse.

According to research by Celent, smaller banks are on their way to becoming an endangered species. Between 1992 and 2008 the number of U.S. commercial banks under $100 Million in assets dramatically shrank, with the number dropping by 5,410 (from over 8,000 to under 3,000 banks in that size range).

The amount of deposits held by these smaller banks also declined. Today, the top 5 banks in the United States have almost 40% of all deposits. As this chart from the Celent research report shows, smaller banks are bleeding deposits, with the amount of deposts held by small banks declining every year since 1992:

Large banks are able to drive operational efficiencies due to economies of scale. The report notes: “Running a bank requires a certain amount of scale, and that floor is rising due to increasing regulatory requirements, channel support, and product support.” Thus, there’s a lot of pressure for banks to consolidate and get bigger, so that they can get more efficient and profitable. In other words, they may not be able to afford to stay small.


So what does this have to do with small businesses? Well, it means that as smaller banks go away, small businesses, particularly in rural areas without a lot of competing banks, may have a tougher time in the future getting loans.

I’ve long contended that the main advantage of a community bank over a larger bank is if you need a loan. By developing a personal relationship with the local lending officer in a small community bank, as a business owner you may have a better shot at getting a business loan on favorable terms, especially in borderline situations.

But larger banks can be good news for small businesses, too. If you’re looking for the most sophisticated banking products; advanced online banking and bill pay technology; extended branch networks/ hours — larger banks usually walk all over the smaller banks. The wider range of banking products and the convenience of online banking and longer hours — typically provided by larger banks — is a positive development for small businesses.

For your small business, you have to decide what you want most. Do you go for a larger bank that gives you the kind of sophisticated services and banking products that can help make your business more productive, efficient and profitable? Or do you go for a smaller bank where you can get access to the decision-makers, and forge a relationship that may come in handy for a business loan?


Meanwhile, the Federal government is paying healthy banks to take on weaker banks under the financial system bailout from 2008. For instance, if you look at this list of banks getting TARP money, you’ll notice many are not even in trouble. Some have already made ”arranged marriages,” such as PNC which quickly acquired National City Bank with some of the TARP money. That means this consolidation trend will not only continue, but probably increase — and small and midsize banks may disappear faster than ever before.

Small Business Advice, Small business operations, Commercial Real Estate

February 3, 2009 By Anita Campbell